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Veras Burger Shack started as a beach concession in 1977 under the watchful eye of Vera and her husband Frank. Vera prided herself on serving the best possible food, along with a passion for looking after the people who would come down to the beach, sometimes daily, to get one of their burgers.
As Vera and Frank got older they handed over the day to day operation of the "shack" to their granddaughters, who carried the torch for the next generation.
In 2000, Gerald Tritt, a family friend, took over the concession and under his watchful eye continued the traditions that had made "Veras" an institution; namely quality and freshness.